Google’s New Standard: E-A-T: Expertise, Authority, Trustworthiness
Google released the guidelines in full in a 160-page PDF entiteled: Search Quality Evaluator Guidelines.
These guidelines don’t give you a plan to to work the rankings, but they do provide a huge amount of information about what Google is looking for and what makes a google friendly page. Expertise is key. It’s no secret that Google has always loved high-quality content, as the web evolves it’s clear that the content needs to be written by authoritative and trustworthy experts.
So the new algorithm updates have been designed to reward high-quality pages that feature clear, concise, professional writing and to down-rank pages that feature duplicated, content, “taken (“scraped”) from other, more reputable sites on the assumption that increasing the volume of pages on their site is a good long-term strategy regardless of the relevance or uniqueness of that content.” according to googles documentation, and this is *a good thing*.
Muse Design Group will work with you to develop consistent, well written and google friendly material for your website. Not all creative entrepreneurs take naturally to writing, and the demands of your day to day can overwhelm your strategic marketing plan. We work to help streamline the process of maintaining your website, having it work for you and to help you realize the larger goals of your business. Small teams have to work in concert to be effective. We help keep everyone on track and help you meet Google’s new guidelines with ease. Call today to discuss how we can assist you reach your goals and help improve your SEO. Reach us at 973-964-5310 or email us.
E-A-T is Google’s acronym for what exactly makes up a high-quality page stands for “Expertise, authority, trustworthiness” and it sums up exactly what Google is looking for in high-quality pages.
