What should I consider when putting up a website?

pexels-photo-257897Digital tools are getting better and easier  to use every day. There are tons of options for developing an online presence – artists are always asking me what are  the best tools for artists websites? Can’t i just put up a simple site using an online template service. Of course the answer is YES — the options are getting better every day. But do your homework. There are some good one’s out there.

This is a great way to start if you’re just getting organized or setting up a new presence. Although consistency is great – you don’t want to look like everybody else. Remember these tips as you think about your online presence:

  • Put you best foot forward. This is you 24/7 soapbox always available even when you are not.
  • This is your chance to stand out from the crowd. Make sure your design is highly functional (easy to use and easy on the eyes). It should suit your medium and your market.
  • Scale-able solutions are ideal. You don’t want to invest in a time consuming project and then have to rebuild in a year because they don’t offer the services you need. So look at the various products carefully and assess your needs to see that they match.
  • Be Realistic. Be honest with yourself about what you’re good at. If you need technical help, find it. DIY solutions can provide deep frustration and mean unfulfilled goals and procrastination.
  • Use tools that will help you stay organized, and will grow your business. Many tools today integrate nicely together and can cut down organization time. Why not make the practical parts of running your studio easier?
  • Make sure your site will be easy to keep up to date and fresh. Content management systems today make it easy for an administrator to update your news. Make sure your not too overwhelmed to keep it up to date.

Finding the right partners can help you keep the big picture in focus and make it attainable.